Independent, reader-supported guides to final expense insurance in the U.S.About us · Contact
Final Expense GuideClear answers, no pressure
Home/Privacy Policy

Privacy Policy

Last updated: August 2026

This Privacy Policy explains how Final Expense Guide ("we," "us," "this site," saferentalguide.com) collects, uses, and shares information when you visit our website. By using this site, you agree to the practices described below.

1. Information we collect

We try to collect as little personal information as possible. The information we do collect falls into these categories:

  • Information you provide directly. If you email us through our Contact page, we receive your email address and whatever information you choose to include in your message.
  • Automatically collected information. Like most websites, we (and our service providers, such as Google) automatically collect certain technical information when you visit, including your approximate location (city/region level, derived from IP address), browser type, device type, pages viewed, and time spent on pages. This is typically collected through cookies and similar technologies — see Section 3 below.

2. How we use information

  • To operate, maintain, and improve this website and its content.
  • To understand which articles are useful to readers (aggregate, non-identifying analytics).
  • To respond to messages sent through our Contact page.
  • To display advertising, including through Google AdSense (see Section 4).

We do not sell your personal information, and we do not use the contents of your emails for any purpose other than responding to you.

3. Cookies and similar technologies

Cookies are small text files stored on your device. We use them, and allow certain partners (like Google) to use them, for purposes including:

  • Essential functionality — such as remembering your cookie consent choice.
  • Analytics — to understand how visitors use the site in aggregate.
  • Advertising — third-party vendors, including Google, use cookies to serve ads based on your prior visits to this site or other sites on the internet.

You can control or delete cookies through your browser settings at any time. See our Cookie Policy for more detail, including how to opt out of personalized advertising.

4. Google AdSense and advertising

This site displays advertisements served by Google AdSense and its advertising partners. Google, as a third-party vendor, uses cookies (including the DoubleClick cookie) to serve ads based on your visits to this site and other sites on the internet.

5. Analytics

We may use analytics services (such as Google Analytics) to understand aggregate site usage. These services may use cookies and collect information such as your IP address, though it is typically processed in a way that does not directly identify you. You can opt out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on.

6. Your privacy rights

Depending on where you live, you may have rights to access, correct, delete, or restrict the use of your personal information, and to opt out of certain data uses (including "sale" or "sharing" of data as those terms are defined under laws like the California Consumer Privacy Act, or rights under the EU/UK General Data Protection Regulation). To exercise any of these rights, contact us at saferentalguide@gmail.com, and we will respond within a reasonable timeframe.

7. Children's privacy

This site is not directed at children under 13, and we do not knowingly collect personal information from children under 13. If you believe a child has provided us with personal information, please contact us and we will delete it.

8. Third-party links

Our articles may reference or link to third-party websites, including insurance companies. We are not responsible for the privacy practices of those third parties. We encourage you to review the privacy policy of any site you visit.

9. Data retention and security

We retain contact form emails only as long as reasonably needed to respond to and document your inquiry. We take reasonable technical and organizational measures to protect information, but no method of transmission or storage is 100% secure.

10. Changes to this policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for legal reasons. We will update the "Last updated" date at the top of this page when we do.

11. Contact us

If you have questions about this Privacy Policy, contact us at saferentalguide@gmail.com or visit our Contact page.